For instance

 the Shopify interface doesn’t automatically crop uploaded images with different aspect ratios. This means your product catalogue may contain images in different shapes, which will negatively impact the design of your site.

That being said, you can easily resolve this with any photo editing program, but you must adjust the aspect ratios prior to uploading the images. This can be a time-consuming hassle, especially if your site contains hundreds of products.

Another potential drawback relates to Shopify’s Facebook integration. While using Shopify to populate the shop section of a Facebook page is rather simple and easy, there is only a buy button and not an ‘add to cart’ option. So, you can only sell one item at a time via your Facebook page.

Although this is fine for some online sellers, merchants who average multiple items per sale will find this single item setup downright frustrating. To be fair, however, these limitations are due to Facebook, not Shopify. However, you should be aware of them and may be better off encouraging followers to click a link or button that directs them to their actual Shopify store.

Aside from these minor gripes, Shopify offers a clean, user-friendly interface with a minimal learning curve, making it an excellent option for most busy or technically challenged users.